Food · Best-before dates · Perishable products

A day in a food shop… no losses, no stress, no expired product

Hundreds of references. Fresh products, dry goods, fast rotation, short best-before dates. Private customers, restaurateurs, professionals.

Here, stock doesn’t just exist.
It expires.

Immersive story — Food

Software for food stock management
with best-before tracking and automatic alerts

This story is inspired by the real daily life of food shops using GSE-Web. It illustrates how automated best-before date tracking transforms the management of perishable products and eliminates losses.

DLC

Automatic tracking

FIFO

Optimised rotation

0

Forgotten product

+

Net margin

6h58
Chapter 1

Opening… and one simple question

Marc, shop manager, arrives. Before even thinking about the day's orders, one question burns in his mind — the same every morning :

« What is going to expire today? »

Before GSE-Web, answering this simple question required a real ordeal :

  • Full tour of the shop and storeroom
  • Manual date check — product by product
  • Products forgotten at the back of a shelf
  • Regular losses, discovered too late

And above all: no certainty. Marc never knew if he had checked everything. Every discarded product was less margin — invisible losses, but very real.

Food shop manager arriving at opening, fresh produce shelves, morning atmosphere
Smartphone displaying a GSE-Web alert email with a list of products close to their best-before date, red/orange/green colours
7h01
Chapter 2

Today, Marc already has the answer

Before even raising the shutter, Marc checks his phone. An automatic GSE-Web email is already waiting :

GSE-Web — Daily BBD alert

Sent automatically at 6:30 am

🔴

EXPIRED — Immediate action

Organic natural yoghurts x12 — BBD exceeded by 1 day

🟠

CLOSE TO BBD — Clear as a priority

Chicken fillets (2 kg) — BBD in 3 days
Thick crème fraîche x6 — BBD in 5 days

🟢

COMPLIANT STOCK — 247 references OK

No action required

7:02 am — A simple rule, a huge impact

In the settings, Marc defined : « Notify me 7 days before the expiry date ». Result : sales anticipation, product promotion, drastic loss reduction.

8h14
Chapter 3

Goods reception : every entry is controlled

A delivery arrives. Before GSE-Web, products entered stock without precise date tracking, with no link to rotation. Nobody knew exactly when each batch was going to expire.

8:15 am — Today, every batch is dated

The storekeeper records the products in GSE-Web. For each entry, he enters the best-before date (BBD). The product is added to stock with this critical information.

Each batch is dated upon reception

Each product is tracked individually

Alerts trigger automatically as the BBD approaches

« Before, we never knew exactly when a product would expire. Now the system tells us — to the day. »

Storekeeper recording a fresh produce delivery, scanning and entering BBD on a tablet, product crates
Employee shelving fresh products in expiry order, BBD labels visible
10h22
Chapter 4

On the shelf : sell the right products first

An employee restocks the shelves. Before, he grabbed at random — or 'whatever was in front'. Result : products expired at the back, forgotten, invisible, until the day of discovery… and the bin.

10:23 am — Intelligent stock withdrawal

With GSE-Web, products are picked according to their best-before date. Priority goes to products closest to the BBD. A FIFO logic based on reality, not stacking order.

Optimised rotation

Fewer losses

Real FIFO

12h08
Chapter 5

Sale to a restaurateur : total visibility

A professional customer orders in bulk. Before GSE-Web, it was a gamble : risk of selling products too close to the BBD without knowing it, or conversely, keeping stock too long that should have been cleared.

12:09 pm — Immediate decision, no mistakes

The sales assistant consults GSE-Web. At a glance, he knows :

Which products to clear first

Short BBD → offer to the restaurateur at an adjusted price

Which products to keep

Long BBD → hold for future sales

Which quantities are at risk

Exact volume of products to clear quickly

Sales assistant consulting GSE-Web with a restaurateur, food shop counter, fresh products in background
15h42 Chapter 6 — The problem that no longer exists

Impossible to « miss something».
The system thinks for you.

Before GSE-Web:

  • Products forgotten in the storeroom
  • BBD exceeded without noticing
  • Destruction and dead loss
  • Margin eroded week after week

With GSE-Web:

  • Every day, the system analyses stock
  • Identifies products to be cleared first
  • Sends an automatic email with the list
  • Zero forgotten, zero verification effort
🧠

The system thinks for you.
You act. You are no longer at the mercy of events.

16h50
Chapter 7

End of day : fewer losses, more margin

Marc takes stock. Before GSE-Web, losses were regular — products thrown away every week, margin impacted without even realising it. Today, the difference is visible and measurable :

~8%

Losses before

<1%

With GSE-Web

Fewer expired products — forgotten items no longer exist

Better rotation — the right products come out first

Better profitability — a direct gain on margin

Satisfied manager consulting a positive summary on a tablet, tidy food shop, end of day

From stock endured to stock mastered

Losses didn’t come from the products. They came from the lack of visibility.

Before : endured stock

  • Manual BBD tracking

    Product-by-product verification, time-consuming and incomplete.

  • Frequent oversights

    Products forgotten in the storeroom, discovered expired days later.

  • Invisible but real losses

    Hundreds of euros thrown away every month, without even knowing precisely.

  • Time wasted

    Time spent on manual checks instead of selling and serving customers.

With GSE-Web : mastered stock

  • Automatic best-before date tracking

    Every BBD is recorded and monitored by the system, without human effort.

  • Automatic email alerts

    Every morning, the list of at-risk products. Configurable (3, 5, 7 days before).

  • Optimised rotation (FIFO on BBD)

    Priority withdrawal of products closest to expiry.

  • Drastic loss reduction

    Every product is tracked, every BBD is exploited, every loss is avoidable.

With GSE-Web, every product is tracked,
every best-before date is exploited,
every loss is avoidable

Direct margin gain

Every product saved from the bin is preserved margin. The ROI is immediate.

Time freed up

No more walking through the aisles to check dates. The system does it for you.

Reduced mental load

« What is going to expire? » — this question no longer exists. The system answers it every morning.

🗑️

« We hardly throw anything away anymore. »

— Shop manager

🎯

« We know exactly what to sell first. »

— Department head

🧠

« It’s simple, it takes an enormous mental load off us. »

— Field team

And you? Do you know today…

  • Which products will expire this week?
  • Which ones must be sold first?
  • How much you are really losing each month?

If the answer is not clear…

You are already losing money.

Demo reset every day · No commitment · French support

Food stock management software with BBD and automatic alerts — Best-before date tracking · FIFO rotation · Loss reduction · Food safety